Job DescriptionDigital Marketing Apprentice role - Aims To take ownership of the above accounts To grow the following on those accounts, and post/(re)tweet relevant partner, customer and general interest postings To edit and refresh the website as needed To assist with preparation of marketing emails, blog entries etc To assist with producing case studies
|At present the company has a website with blog, Facebook, Twitter, LinkedIn, Google+ accounts. It uses Adwords and Bing paid-for promotions based on selected keywords, also pays for advertising on Capterra. The website is a WordPress one, we also have about 30 domains some of which have specific landing pages. The website blog has entries created irregularly when something appropriate occurs (either an event or an idea).|
The company’s principle marketing activity is a 6 weekly marketing email sent to a database of around 3,500 target individuals using Mailchimp. This is auto-posted to Facebook and Twitter accounts and is about the only activity on those accounts.
We have some limited marketing literature covering core products – 5 x A4 4-page leaflets, also available as PDFs on the website. There are a couple of animated product demonstration videos.
Digital Marketing Apprentice role – Aims
To take ownership of the above accounts
To grow the following on those accounts, and post/(re)tweet relevant partner, customer and general interest postings
To edit and refresh the website as needed
To assist with preparation of marketing emails, blog entries etc
To assist with producing case studies
To assist with developing product demonstration videos
To make themselves indispensable by their mastery of these aims
Working WeekMonday – Friday 9:00am – 5:00pm
Requirements & Prospects
QualificationsA minimum of 5 GCSE’s C and above Including Maths, English and ICT (or equivalents)
Desired SkillsYou should have the relevant knowledge in order to be able to make professional blog posts and also be able to edit and refresh the website if needed.
Plays well with others
Future ProspectsPermanent opportunity for the right candidate and possible progression to level 4 based on level 3 completion.
• Level 3 Diploma in Digital Marketing
• Level 2 Functional Skills English, Maths, ICT (if applicable)