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    EMPLOYER
  • Employer Name
    Read Foundation
  • Distance from academy
    • 2.8 Miles
    • 10 Minutes
  • Address
    Stockport Road, Manchester M13 0SH, United Kingdom

Job Description

Do you want to work for a company who helps change people lives through Digital Marketing ? If the answer is yes please read on

As a Digital Marketing Apprentice, you’ll carry out some or all of the following:
Content Marketing Strategy
• Develop and integrate content marketing strategies
• Write original content for webpages – tailored for the target audience
• Creating, drafting and uploading blogs within all social media platforms
• Updating social media pages on a daily basis with news items and company product information
• Conduct market research and keep updated on all the latest marketing techniques
• Competitor Analysis – Conducting competitor research

SEO Strategy
• Ethical link building:
o Researching websites and identifying potential link opportunities
o Writing content
o Building relationships via social media, email and phone
• Competitor analysis of backlink profiles and strategies
• Keyword research
• Website performance analysis using Google Analytics
• Social media
• Ad-hoc SEO related tasks.

Brand Marketing
• Aiding all internal and external marketing processes
• Ensuring there is a positive perception of the business within the public
• Creating all marketing material for the business
• Design – may be required to work with Photoshop of other editing programs to produce supporting collateral
• To act as the brand ambassador for the organisation, ensuring our brand is projected positively within the market

Working Week

Monday – Friday 9:00am – 5:00pm 37.5 Hours per week

LOCATION


Requirements & Prospects

Qualifications

Ideally a minimum 4 GCSE’s C and above Including Maths, English and ICT (or equivalents)

Desired Skills

• A passion for digital marketing/SEO
• An ability to analyse data, extract insights and share perspectives for improvements to marketing strategy.
• Creative and strong writing skills to produce engaging content
• Great IT skills including excellent knowledge of Microsoft Outlook, Word and Excel
• Good research and analysis skills
• Excellent communication skills, both written and verbal
• Ability to work as part of a team and on own initiative
• Ability to prioritise and manage multiple projects
• Excellent organisational skills including time keeping and effective recording of information
• Attention to detail
• Proactive and flexible
• Able to understand our target audience and social media trends
• Able to communicate your ideas
Desirable Skills/Experience
• Experience of SEO, link building and digital marketing
• Experience of working in an office environment
• Experience with Adobe package advantageous but not essential.
• Experience working with WordPress is desirable but not essential

Personal Qualities

• Be a team player with the initiative to help the wider team when required.
• An ability to analyse data, extract insights and share perspectives for improvements to marketing strategy.
• Well organised, with the ability to prioritise and take ownership of tasks.
• Keen to learn and develop new skills/knowledge.
• A good knowledge of Digital Media is an advantage.
• Demonstrable creative flair and skills.

Future Prospects

For the right person there will be an opportunity to progress onto a level 4 apprenticeship

    TRAINING
  • Apprenticeship Length
    12 Months
  • Training Provider
    Aspire Achieve Advance Ltd
  • Academy Location
    Manchester

Training

Throughout the duration of the Apprenticeship you will be required to attend the 3aaa Digital Marketing Academy based in Manchester for an intensive 3-day block study. This is followed by attendance at the Academy on day release once a month thereafter for structured training, and the remainder of the training will be completed in the workplace. The Apprentice will work towards an Advanced Apprenticeship in Digital Marketing. The Apprenticeship consists of:
• Level 3 Diploma in Digital Marketing
• Level 2 Functional Skills English, Maths, ICT (if applicable)

Qualification Gained

Advanced Apprenticeship (Level 3)

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